[Photo provided.]
SARATOGA SPRINGS — Guy Mastrion, an entrepreneur and creative industry veteran with more than 30 years of experience in brand development, digital strategy, advertising, design, photography and film for global brands, has been appointed the ninth F. William Harder Chair of Business at Skidmore College.
He will begin his five-year term in August, replacing Cathy Hill who has served in the role of Harder Chair since 2012.
Mastrion is the founder and chief creative officer of Brandforming, a multidisciplinary creative organization with expertise in design, campaign and digital work dedicated to the creation and transformation of brands. The firm’s clients represent myriad industries including health and wellness, financial services, entertainment, transportation, consumer/packaged goods, food and beverage, travel, automotive and fashion brands.
He is also a founding member of Watershed Bridges, a unique network of partner firms established by experienced industry veterans, and dedicated to connecting for a change in healthcare communications.
Prior to founding Brandforming, Mastrion was a co-founder and chief global creative officer of Palio-Ignite, one of the top worldwide healthcare advertising agencies helping to establish and grow inVentiv Health into what is now the largest global healthcare marketing and communications holding company in the world.
Palio-Ignite was headquartered in Saratoga Springs and grew to have offices in New York City and California plus a network of global agency affiliates.
Mastrion has also held senior creative positions at leading advertising agencies including Saatchi and Saatchi, Bates Worldwide, McCaffrey McCall Partners, Dancer Fitzgerald and Sample and McCann Erickson.
Mastrion’s expertise in strategic creative development ranges from broadcast, print and digital advertising to documentary film. The work he and his teams have created has garnered hundreds of prestigious awards from organizations including CLIO, Cannes, Graphis, NY Festivals, London International Awards and The Global Awards.
Mastrion earned a BFA with a specialization in Communications Design and Photography at Parsons School of Design in New York City.
