SARATOGA SPRINGS — Each morning Staci Snider opens the doors to SNIDER Fashion and is greeted by a store filled with her own designs.
Snider said her designs are about creating clothing pieces that go above and beyond the typical clothing found in a fashion boutique. Opening her doors on 18 Congress St. to the public in April 2019, Snider said she has since created relationships with not only people in her community but across the states.
“It hasn’t been a year but I have really good local customers so its been really nice. I haven’t done any marketing or PR but the company is starting to grow by word of mouth. Then the people that come in stop by quite a bit, so I see them weekly,” Snider said.
Snider said that having a store filled with her own design makes it easier to connect with her clients. Since she knows the clothes so well, styling and fitting the clothing for each customer is easier. She operates with a “hands-on” approach that allows her to tailor designs to fit each customer individually. The sizes range from women’s 0-16 on average, but Snider said her clothing could be made outside of those restrictions.
“It’s good and easy knowing that everything in the store is mine. It’s easier for styling and for helping people because I know the clothes so well. It allows me to readjust the garment to their body type,” Snider said. “It’s very different. I do in-house alterations, hemming and even if we have to add more fabric into a garment I will.”
Currently Snider is working on pushing out her Spring 2021 line of clothing and said everyone is anticipating her new collection. Due to the current health issues overseas, her production has been slowed down. Snider said the Coronavirus tied up toggles that she had included in her designs and now has to wait for them to be disinfected, shipped and then disinfected again once arriving to the states.
“Thank goodness I’m a designer that produces in the United States, because most designers produce overseas so they might not be able to ship their spring collection,” Snider said.
Along with pushing out her spring designs in mid to late March, Snider is looking to welcome students starting early summer 2020. She said a lot of her clients stop by the store with kids who approach Snider and ask about the fashion industry. She said young girls in particular approach her on sewing and design tips, which she hopes to teach them this summer.
“Now I can start getting a little bit more involved with community stuff, so my first is going to be a kids class,” Snider said. “It’s going to be fun.”