ROUND LAKE– Death Wish Coffee, the local coffee roasting company with the proclaimed, “strongest coffee in the world,” beat 15,000 other businesses in the QuickBooks’ Small Business Big Game Competition for a free commercial during the Super Bowl next Sunday, February 7. With 14 employees based out of Round Lake, this is a huge step for a company of this size.
“We are going to be reaching a national audience quicker than we ever thought imaginable,” said Eric Donovan, Production Manager at Death Wish. “It’s really exciting. Immediately, we knew we had to do a lot of planning to meet demand. It was also dumbfounding; we put in so much work to make it happen and our efforts paid off. I’m proud of our team.”
Donovan continued, “We had so much support from the community and our fans. We just want to thank everybody that’s been behind us, we can’t thank them enough. It’s an underdog story. We beat out businesses with way more customers. We’re the smallest business ever to have an ad in the Super Bowl.
Death Wish Coffee is all organic, all fair trade and all kosher. It has twice as much caffeine as a regular cup of coffee and a bolder, richer flavor. And with over 110 million viewers for the Super Bowl, it looks like soon the whole world will know it.
For more information about Death Wish Coffee or to make a purchase, visit deathwishcoffee.com