Movie Theater Ad Takes Aim at Preventing Addiction

SOUTH GLENS FALLS — Last week, the Community Coalition for Family Wellness (CCFW) announced its kick-off to the parent empowerment program, “Super Power Your Parenting,” with a movie theater ad to be shown at Bow-Tie Cinemas in Wilton and Regal Cinemas in the Aviation Mall starting in June and continuing until October.

The ad was produced by the local graphic design group McKinley-Griffin and a coalition of volunteers from Berkshire Farms, The Prevention Council, Friends of Recovery Warren/Washington, Saratoga County Sheriff ’s office and Moreau Community Center. The campaign also will feature online ads, banners at local athletic fields, radio ads, and social media advertising.

Opiate addiction is a complicated issue with various factors—such as genetic, exposure, trauma, and age—all playing a key role in brain chemistry. But people can still take steps to prevent addiction.

The “Super Power Your Parenting” initiative is dedicated to increasing the number of conversations happening between parents and their teens around the issue of substance abuse and prescription drug safety.

Local student surveys indicate that conversations on drug abuse between parents and their teens decrease as the teen gets older; however, teens are at the highest risk throughout middle school, high school and college years.

Many parents feel they are unable to have the conversation about the more common substance use issues today like medication abuse, synthetics and heroin, but there are free resources available that focus on talking points for parents.