City Center Reports Banner Year
SARATOGA SPRINGS –The Saratoga Springs City Center hosted a record 157 events, among several other highlights, in its 30th anniversary year. The City Center’s 2014 annual report, delivered to the Saratoga Springs City Council this past Tuesday, April 21 by City Center President Mark Baker, detailed several other pieces of good news, including:
- -The 157 events represented a new record in building use days; the City Center was in use for 314.5 days in the last calendar year. This translates into overall occupancy of 86 percent. They hosted 68 conventions and conferences.
“This is a testament to the investment the community made in our recent expansion,” Baker noted. The facility grew by over 12,000 square feet to a total of 32,000 feet of meeting and event space. “With our new facilities we are now able to host larger events, and two or three groups at a time; sometimes each with a different caterer.” He said.
- -They welcomed 150, 931 guests to its facility in 2014. Of these, 19,947 were convention guests that would stay over one or more nights at area hotels. Each of these guests (and their associations) would spend an average of $910.16 locally during their stay, according to estimates provided by The Saratoga Convention and Tourism Bureau. This translated into a minimum of $18 million in sales.
- -Day guests, a total of 130,984, spent an average of $88.94 per person. These guests added over $11.6 million in sales. The total sales impact of $29,804,678.48 does not include sales at non-City Center hosted businesses (such as motor coach tours and sporting events).
- -The City Center generated $576,000 in rental income, as well as $447,000 in sales tax revenue to both the City of Saratoga Springs and Saratoga County.
- -In 2014, the City Center and the Saratoga Springs area demonstrated its enduring appeal, as 76 percent of the events it hosted were returning for the second time or more. The annual report listed 19 groups that had the City Center host their event for 20 or more years.
A key reason frequently cited for these groups’ ongoing loyalty has been the remarkable tenure of the City Center’s staff. Of their 13 full-time employees, eight have been with the City Center for 10 or more years, four of those for over 25! This employee consistency allows the staff to become and remain familiar with the unique nuances and needs of each event and group.
- -The City Center also hosted 37 events for the first time. Overall, 20 events were hosted as a public service to the community, including not-for-profit and civic organizations, as well as the City Center’s Family Day last September.
Perhaps the best news that Mark Baker delivered to the city council is that the 2014 numbers were by no means a high-water mark for the Saratoga Springs City Center. He noted that for the first quarter of 2015, data for both events and guests were trending ahead of 2014’s record figures.
“The days of a ‘slow’ or ‘shoulder’ season are a thing of the past in Saratoga Springs.” Baker said.
The complete 2014 annual report can be read online. Visit SaratogaCityCenter.com. Click on ‘governance’, then 2014 annual report.