Goodway Bakery has been baking a variety of cookies, cakes, pies, and brownies in Troy, New York for over 40 years. However, the bakery’s roots dig deeper than a passion for sweet confections explains Goodway’s marketing manager Danielle Croley.
“My uncle started the business in 1979 as a fundraiser to offset the cost of educational opportunities for African American students,” explains Croley. “ When you purchase one of our delicious, made-from-scratch products, your contribution is an investment in the education of our youth.” Several hundred students have benefited from Goodway Bakery’s efforts to date.
This purpose became known as the Founder’s Choice Scholarship program and has helped bring Goodway Bakery’s confections across the country as organizers use Goodway’s baked goods to fundraise in various cities and states. Through this exposure, Goodway Bakery’s products have made a reputation for themselves. The bakery’s notable cookies, cakes, brownies, and pies have become sought after nation-wide.
Goodway Bakery’s product line shifted about 10 years ago when their head baker traveled to the Caribbean islands. While there, he developed a passion for Caribbean cuisine, namely rum cakes. Today, rum cakes have become Goodway Bakery’s signature product. They bake 8 different flavors of rum cakes in various sizes and even offer gluten-free options.
“Our baked goods are made fresh daily and contain no added preservatives or artificial ingredients,” says Croley. She attributes the quality ingredients including Madagascar vanilla and Bacardi rum to the popularity of their products. The rum cakes, in particular, have an excellent shelf life and stay moist and delicious for 2-3 weeks at room temperature making them excellent gifts and party favors.
Since COVID 19, Goodway Bakery has made yet another shift; from traveling the country to pursuing a more local customer base through farmers’ markets. Their variety of sweet, moist rum cakes, as well as macaroons, cookies, brownies, and pound cakes, can be found at several regional farmers’ markets.
“We love being a part of the Saratoga Farmers’ Market,” states Croley. “The farmers’ market has been a wonderful experience for us and we enjoy connecting with our customers now that traveling to fundraisers and food shows has become difficult,” she explains.
Online ordering through their website is also a convenient way to acquire their famous cakes. Goodway Bakery has shipped its goods worldwide; even to Australia. For local shoppers, Goodway Bakery can be found every Saturday at the Saratoga Farmers’ Market
Saratoga Farmers’ Market runs at Wilton Mall 3-6 p.m. Wednesdays and 9 a.m.-1 p.m. Saturdays. Follow us on Facebook and Instagram. Subscribe to our newsletter www.saratogafarmersmarket.org/weekly-newsletter.