CAPITAL REGION — The craft beverage industry has exploded across the greater Capital Region over the past decade with the opening of numerous breweries and brewpubs. A trio of local entrepreneurs is taking the movement further by bringing the craft brew party directly
Craft on Wheels is a mobile bar company utilizing vintage vehicles as a platform to serve customers their favorite craft beers, ciders and wines at their celebrations. The first vehicle in the fleet is a 1957 Ford F-100 customized to serve cold beverages from a six-tap system.
“This vehicle makes a celebration all the more memorable,” says Jim Murphy, one of three partners in the business. “People get really excited when the truck pulls up. They want their photo taken in, on and around the truck.”
The business model is more than a truck though. Craft on Wheels provides professional bartenders and caters to a
customer’s personal taste by offering an extensive menu of craft, domestic and imported beers, as well as craft ciders. A partnership with a local winery will be announced soon. Craft on Wheels also includes a portable freestanding bar, beverage cups and other accessories in all packages.
In addition to serving weddings, private parties and corporate events, Craft on Wheels will also make appearances at local festivals and plans to partner with catering facilities, breweries and entertainment venues to add a unique element to their special events.
“A mobile bar offers a venue a lot of flexibility in serving more of a venue’s customers in an engaging way,” adds Connor Neal, the third co-owner. “It’s a value-added experience that makes the day truly memorable for their patrons.”