Thursday, 23 April 2020 12:59

Palette Owner Partners with Prominent Local Leaders to Expand Concept

Catherine Hover, Owner of Palette. Catherine Hover, Owner of Palette.

SCHENECTADY — Palette café announced a new location in Schenectady slated to open at a later date.

Owner of Palette, Catherine Hover, announced new partners as she prepares to open her second co-working space alongside the one she currently owns on Broadway. Hover’s first co-working space opened in November 2019. 

Denise Gonick, former president and chief executive officer of MVP Health Care, and Steve Gonick, co-owner of Steve & Nicole, LLC and co-founder at Passport for Good, have teamed up with Hover for Palette’s expansion to Schenectady. The local couple has vast experience coaching business and not-for-profit organizations. Recently, the Gonick’s have directed their efforts toward local entrepreneurs promoting socially conscious businesses, adding leadership and funding to help bring these concepts to market or expand their reach. 

“We believe in the vision Catherine has created for Palette,” said Denise Gonick. “Our local communities thrive when there is support and collaboration. This and Catherine’s endless positive energy are what attracted us to Palette. She is driven to better the community and the women within who aspire to be their greatest selves.” 


Denise Gonick worked her way to the top after getting her bachelor’s at Hofstra University, and her Law Degree at Albany Law School. Denise enjoyed a successful career in health care, spending nearly 25 years at the nationally recognized, not-for-profit health insurer MVP Health Care. Denise was a game changer at MVP becoming the first female CEO in 2012 and diversifying its portfolio of offerings, including the early adoption of telemedicine. She currently serves on several corporate and non-profit boards and is a frequent speaker on leadership. 


In addition to his corporate responsibilities, Steve Gonick recently did a stint as Executive and Entrepreneur in Residence at Ithaca College, where he has provided mentorship and opportunities to hundreds of students, many of them based in the Capital District. 


“Catherine laid out an impressive strategy where Palette can be a valuable resource for their customers as we embark on an economic recovery for the Capital Region,” Steve Gonick said. “She is a unique entrepreneur who has been able to flex and thrive during this challenging time. When we heard her plans, we wanted to be a part of it.” 

Hover is leasing about 4,000-square-feet in the Foster Building located at 508 State Street in Schenectady. Palette will also utilize space on the first floor for a café. The cafe will offer coffee, light fare, baked goods, and cocktails in a comfortable setting. It’s a place that will continue to celebrate culture, shared ideas and connections. 

“Denise and Steve are the perfect partners for Palette,” said Catherine Hover. “They fully understand what my team and I envision and have worked hard to provide in our community. Through their experience in successful business growth, we will be better positioned to bring my concept to the next level. This is just the beginning of a beautiful business relationship.” 

Hover created Palette to support local women but the cafe is open to the community. While the café offers coffee and bites to eat, Palette Upstairs is designed as a larger co-working environment. Conference room and areas for larger event gatherings are available with event programming and membership opportunities.

Palette will be open to members who hold yearly, monthly and even day passes which include access to concierge services, programming and other perks. Corporate memberships will also be available.

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