BALLSTON SPA — Mayor Woolbright walked through Wiswall Park on a sun-filled Wednesday afternoon draped in a shadow of memories of the grand San Souci Hotel. The fashionable multi-story structure which once stood a few yards away housed hundreds of guests during its 19th century heyday. It was the largest hotel in the nation at the time.
At this week’s ceremony, Ballston Spa Mayor Larry Woolbright showcased the newly restored fountain fed by the San Souci Spring, one of the initial springs that drew visitors to the village in the 1800s. If the restored fountain provided a visible symbol of the village’s renewal, the event’s unveiling of an economic development plan represents its rebirth.
“The release of this smart and strategic economic development plan heralds a new beginning for the village of Ballston Spa, and makes it abundantly clear that we are open for business,” Woolbright said, showcasing the 72-page economic development plan.
A product of the Saratoga Partnership’s Next Wave Communities initiative, the plan was guided by the input of residents, government leaders and members of the business community. More than 400 took part in local surveys, six focus groups were conducted, and a public forum staged. The development of the plan combines the community’s vision of itself, as well as recognizing village assets and resources.
“Ultimately this is your plan, based on your vision,” said Shelby Schneider, President and CEO of the Saratoga County Prosperity Partnership. The Partnership worked with the village for more than one year to create the plan, which outlines a strategic and tactical approach to attracting visitors, residents and businesses to Ballston Spa by enriching and promoting the assets, resources, charm and character of the historic village.
According to 2019 data, the village measures 1.6 miles and is home to 287 businesses and 5,469 residents. The median household income is $61,378 and the average home value just under $240,000.
The Economic Development Strategy seeks to enhance the Central Business District by achieving an environment that provides a positive shopping experience and bolsters the village atmosphere for businesses, residents and visitors alike. These would be attained by implementing, among other things, architectural and transportation/ walkability improvements, developing market rate housing for adults to “age-in-place,” fostering supportive conditions for small businesses, and updating the village master plan, which was last updated in 1994.
The 72-page economic development plan outlines four major goals, and includes a matrix of timelines for implementation, to strengthen Ballston Spa’s economic and fiscal vitality. They include: Enhancing the Central Business District; Enriching the Village’s Quality of Place; Providing support and resources to small businesses and creating an economic development and community branding strategy.
Mayor Woolbright said the plan will build on the rich and storied past of the village and “help create a thriving village for our children, and their children.”
The gathering in Wiswall Park included former longtime village Mayor John Romano, members of the current village board and regional business and tourism leaders, many of whom raised a toast with cups filled with spring water. Rory O’Connor, Chair of the Steering Committee called the plan “a declaration of opportunity.”
The survey points to downtown parking availability, infrastructure and repair upgrades and lack of business diversity as some of the top challenges the village faces. Nafeesa Koslik, who hails from the city of Hyberabad in India, said during the ceremony that she was confident she has found the perfect place to make her dream a reality. Her restaurant, Nani’s Indian Kitchen, is slated to open on Milton Avenue in the coming weeks.
James Beaudoin, owner of the prominent 125 Bath St. property, was also in attendance. Beaudoin said he looks forward to playing a role in the “exciting vision for the village’s future,” and helping to make it a reality. After many years of being unable to do so, the Bath Street property is slated for potential future development.
“You look around us here and the village is pretty well built-out. There’s not a whole lot of vacant space. Now this site is over six acres-plus, and it’s in the middle of the central business district,” Mayor Woolbright explained. “It was a tannery for many years and a Brownfield Site restricted by DEC that couldn’t be redeveloped. Jim (Beaudoin) bought it, cleaned it up and he now has permission to redevelop it. He can build, he can have businesses, he can have residences. He’s working with the village on the plan of what we would like to see there,” Woolbright said. “What we would like to see is mixed-use, some retail commercial on the bottom floor, some open space in the middle, some condos or something on the upper floors, and we’d like to see a connection up to the fair ground. It’s a strategically placed property and our vision calls for a bridge over the Gordon Creek, restaurants, bars and shops lining Washington Street.”
The Saratoga Partnership’s Next Wave Communities initiative involves creating tailored economic development plans for individual municipalities in Saratoga County. Similar efforts are currently underway in the towns of Galway and Malta. For more information about Saratoga County Prosperity Partnership, go to: saratogapartnership.org. For more information about Ballston Spa visit the village website at: villageofballstonspa.org.