SARATOGA SPRINGS — Advertising, marketing, social media channels, public relations, press releases, web design…it never ends. Media options are changing as rapidly as the technology that feeds them and keeping up with it is a full-time job. Unfortunately hiring a dedicated employee just isn’t in most budgets, especially during a global pandemic.
A new Saratoga focused marketing agency aims to help business owners cut through the clutter and reach their
potential customers.
Spa City Digital launched on January 1 with a mission of delivering robust digital marketing solutions to small businesses in what they call “Value Add Marketing.” Owners Chad Beatty and Michael Nelson partnered up after working together on several local projects.
“Mike had the vision and digital background, and I had the established company (Saratoga Publishing) and assets. It was really a no-brainer” said Chad Beatty. “By combining Spa City Digital under the same roof as Saratoga TODAY, Simply Saratoga magazine, Saratoga Bride and all our affiliated websites, we have a one-stop shop for customers.”
Spa City Digital will focus on digital marketing which includes social media management, video production & editing, website design & hosting as well as overall media planning.
According to Co-owner Mike Nelson “What is really going to set us apart from other agencies is our ability to add value to their marketing efforts. Agencies, especially for small and mid-size businesses cannot just offer social media or Google ads management anymore. We (Agencies) need to be able to offer affordable marketing packages that include everything the business needs from strategy, to content creation, to deployment. Spa City Digital is doing just that and adding digital ad space on local websites to those packages as well.”
It’s no secret that the pandemic changed everything. The last year has forced everyone to take a hard look at their business model and find ways to adjust to a new business environment.
“We decided the best way for us to move forward was by giving our clients as much value as we possibly could. We have built digital properties with content that locals as well as tourists will want to consume. We have added free and discounted add packages to our already aggressively priced marketing services. We are even going to be offering some freemium services to help local organizations and businesses get the marketing help they need.” Nelson added.
Freemium, a term often used to describe entry level services, is something the small business community certainly can use in the wake of the pandemic. Mr. Nelson said they will make an announcement soon for some of those freemium offerings but he invites anyone looking for help to reach out to them for a free strategy consultation.
To contact or learn more about Spa City Digital please visit: SpaCityDigital.com
