Thursday, 16 September 2021 11:51

LifeGoal Investments: Financial Security at your Fingertips

By Jaynie Ellis | Business

SARATOGA SPRINGS — There are new tools on the market to make investing more accessible, brought to you by a company that just launched here in Saratoga Springs.

Brothers Brett and Taylor Sohns left their careers on Wall Street, moved to Saratoga Springs along with family, and shifted focus to make investing easier for do-it-yourself investors. With a combined 25 years of experience, the Sohns brothers founded LifeGoal Investments to help individuals achieve their life goals through financial security and home ownership with easy-to-understand investment products.

On Sept. 9, the Sohns brothers officially launched LifeGoal Investments and its initial public offering for its first ever, patent-pending investment funds. Setting LifeGoal Investments apart from the rest is this patent pending investment process intended to help control volatility and manage risk, allowing people to invest in the stock market while focusing on their biggest expenses – home, children, and vacation. 

Their flagship product, the LifeGoal Homeowner Investment ETF (HOM), intends to help individuals responsibly invest and save for a future down payment on a home.

“This is the first one designed in the world - the first ever patent-pending Homeowner Investment right here in little old Saratoga Springs,” said Taylor. “You’ve got the potato chip that was invented here, and now you also have the Homeowner Investment.”

Read the full story on Saratoga Business Report

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