SARATOGA SPRINGS — Bonacio has announced a rebranding and restructuring of the company, with all of its associated businesses now under the Bonacio name.
The news was announced in an email from the company on Sept. 13. It states that Bonacio’s leadership, CEO Sonny Bonacio and President Julie Bonacio, will remain in their respective roles overseeing the entirety of the company.
“To continue the growth of the companies, we needed more structure and focus. It became clear rebranding was the way to do that,” said CEO Sonny Bonacio in a provided statement. “Now Construction, Development, and Management are unified under one brand – Bonacio. This is what I see taking us into the future, for generations to come.”
As part of the rebranding and restructuring, Spring City Development Group will be known as Bonacio Development, while West Side Management, LLC, will be known as Bonacio Management. Bonacio Metal Shop has also been rebranded to Bonacio Steel, according to the announcement.
In addition, the company has introduced a new logo to be used across all of Bonacio’s associated enterprises.