SCHENECTADY – When renovations are completed at Universal Preservation Hall and the 700-seat theatre-in-the-round opens its doors next year, expect to see a lot of this new Proctors Collaborative logo attached to it.
The logo depicts a new regional umbrella brand embracing Proctors and Universal Preservation Hall, as well as Capital Repertory Theatre. The brand logo was announced Aug. 28.
“Proctors Collaborative simply puts a name on what we’ve already been doing, which is bringing the arts together on a regional scale,” Proctors CEO Philip Morris said, in a statement. “Sharing resources and information, trading thoughts and ideas, is the way forward.”
UPH, a former Methodist church built in 1871 on Washington Street, is undergoing a $5.5 million renovation for its transformation into an acoustically perfect theater-in-the-round that will stage live music, Broadway cabaret and theater, among its anticipated 200 annual events.
On Nov. 8, UPH Campaign Director Teddy Foster will deliver a presentation titled “Universal Preservation Hall: The Road to Opening Night & Beyond,” at the Saratoga Springs Public Library.