Friday, 02 August 2013 07:55

America’s Best Racing in Town

By Staff Report | Sports
America’s Best Racing in Town

SARATOGA SPRINGS — America’s Best Racing, a new fan development initiative for Thoroughbred racing, is in Saratoga for the Whitney Invitational and Saratoga Special. A 45-foot streamliner tour bus, dubbed the “ABRV” and six brand ambassadors have made Saratoga the seventh stop in a 12-city tour promoting the sport’s biggest events.

Along with the “ABRV,” ABR is promoting the lifestyle and competition of Thoroughbred racing with pit-stops throughout the city, hosting social media lunches, hosting people at the track on race days and more. 

Since March, the team has made visits to South by Southwest in Austin, Texas as well as Miami, Baltimore, Lexington, Louisville and New York. The tour will end in Los Angeles at the 2013 Breeders’ Cup and will be in Saratoga until August 11.

For more information visit www.followhorseracing.com.

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