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Rick Lofstad Jr., owner of Pura Vida Fisheries, Inc., and a regular vendor for over two years at the Saratoga Springs Farmers’ Market, is set to open the brand-new storefront in Saratoga Springs in as little as two weeks’ time.
“We haven’t settled on a name just yet,” said Lofstad, who regularly drives from Long Island to Saratoga once a week to participate in the farmers’ market. “Someone suggested ‘Moby Ricks,’ so maybe that will be our name.”
Whatever the name may be, Lofstad plans to offer quality seafood at least six days a week at the new location, instead of only four hours once a week at the farmers’ market. Forgoing the weekly commute, Lofstad hopes to make three or four trips a week to keep his products fresh.
“We’ll offer all different kinds of seafood,” said Lofstad. “Everything people have been requesting, including shrimp, crab, or anything else my customers want from all over the world. The store itself isn’t going to be the fanciest looking place in the world,” he added. “Instead, we’re really going to focus on the quality and freshness of our seafood.”
Lofstad, who has previously worked as a representative on the New York Seafood Council and with the New York State Department of Environmental Conservation, has signed a four-year lease at 173 Lake Avenue. While he is currently in the process of securing the proper permits for the new business, he hopes to open before the beginning of August.
“I want to give the people the best seafood I can bring,” Lofstad said.
