Beginning April 8, customers who recycle their deposit valued bottles and cans at Greenback Redemption Centers at participating Hannaford locations in New York will have the option to donate their five cents per container bottle deposit redemption values to select local charities.
The first beneficiary will be the JDRF, Northeastern New York Chapter, which will be the featured community organization through May 31. The program will be offered at 22 Hannaford stores in the greater Capital Region and Hudson Valley.
Customers can participate in the fundraising program in two ways. Each TOMRA reverse vending machine at participating Hannaford locations will feature a button which the customer can press after recycling deposit-valued bottles and cans to convert the bottle deposit into a donation. Customers can also drop off their recyclable cans and bottles with a Greenback staff member, who will process the containers and ensure the redemption value is donated to the designated beneficiary.
The recycling-based fundraising program at Hannaford will benefit a variety of local and regional organizations committed to health and wellness; child development and families; and hunger relief.
The donation program will be available at the following local Hannaford locations: 11 Trieble Avenue in Ballston Spa; 9 Clifton Country Road in Clifton Park; and 85 Weibel Avenue in Saratoga Springs.