It is a first for a traditional print business. Joel Quadracci, CEO of Quad/Graphics, told All Things Digital that in addition to the money Quad/Graphics is investing into the Pixability, the two companies will co-sell one another’s’ services. He added that Quad will integrate some of Pixability’s offerings into the digital tool sets he provides to his customers.
The Pixability deal, Quadracci said is about finding ways to offer publishers and advertisers a wide and versatile range of services. Quad/Graphics has more than 800 employees at its Saratoga Springs plant.
