SARATOGA SPRINGS — From coffee bean to coffee cup, here is a look at the history behind Death Wish Coffee.
In 2012, Mike Brown, Founder and CEO, had an idea to make the world’s strongest coffee. After searching far and wide for the best beans, formulating the recipe, and perfecting the roasting process, the Death Wish Coffee Company was born.
A year later, the brand really took off after it was introduced on a “Good Morning America” segment, and has accomplished milestones including:
In 2016, Death Wish Coffee’s Super Bowl 50 commercial introduced 167 million viewers to the brand. In 2018, with the help of the NASA Food Labs, Death Wish Coffee developed an instant freeze-dried blend of its coffee to fuel the astronauts on the International Space Station. In 2020, they became the number one selling organic coffee in multi-outlet and natural wholesale channels. And, just this year, the introduction of their medium roast blend accounted for the largest product launch in company history.
But they aren’t stopping there – they’ve got a death wish.
Read the full story and on Saratoga Business Report: www.saratogabusinessreport.com.
