SCHENECTADY — Mohawk Honda has announced the 12 local nonprofits named to receive a combined $60,000 as part of its “12 Days of Giving.” The Schenectady-based dealership launched the campaign in late November as a way of giving back to the community the auto dealer has called home for more than 50 years.
Community members were asked to nominate charities close to their hearts through a social media post that went viral throughout the Capital Region community. The post, located on the company’s Facebook page, collected more than 800 comments, 300 likes, and 7,500 views.
After a two-week submission period, dealership executives were overwhelmed with the amount of support shown by the community.
“From the moment we hit the publish button for the social media post, we just started watching the campaign grow and grow,” said Nathanael Greklek, Chief Digital Branding Leader, Mohawk Honda. “We monitored the post each day and we just kept receiving more and more comments, and post shares. It was great to see community members rally together for organizations they love and cherish.”
The 12 chosen nonprofits to receive $5,000 each include: Family & Child Services of Schenectady, One Church Street, Schenectady Day Nursery, Wicklund Warriors, Operation at Ease, Safe Inc., Community Hospice of Schenectady, Capital Region Legacy Project/Veterans Memorial, Regional Food Bank of Northeastern NY, Jack’s Place, Bring on the Spectrum, and Mother Theresa Cancer Awareness Fund.
The Mohawk Family will present a check to each finalist between Dec. 13-24. The finalists will also be featured on Mohawk Honda’s social media pages.
