SARATOGA SPRINGS — The Patient Experience Project (PEP), a full-service, patient-centric marketing and communications agency, has announced the addition of D’Arcy Ryan to its staff. Ryan joins PEP as a group account director, bringing with her more than 25 years of experience in advertising and marketing.
Before joining PEP, Ryan worked as a strategy consultant at Michaels Wilder, a national marketing agency. In this role, she provided strategic direction and planning for business-to-business and business-to-client accounts, with a focus on digital strategy.
Previously, Ryan served as a vice president and account director for GSW Worldwide in Westerville, Ohio, where she held an integrated marketing network leadership role with Eli Lilly Diabetes products, including management of Lilly Diabetes’ portfolio account (US and global), Humalog Payer Marketing, and Trulicity launch and post-launch (US and global). Additionally, Ryan was a long-time marketing director at Takeda Pharmaceuticals in Deerfield, Illinois, where she managed brand portfolios in the diabetes and cardiovascular therapeutic areas.
Ryan earned a bachelor’s degree in business administration from the University of Wisconsin in Madison and her master’s degree in business administration from Northwestern University’s Kellogg Graduate School of Management in Evanston, Illinois. She is currently pursuing certification in digital marketing from the University of Illinois.
In 2006, the Healthcare Businesswomen’s Association honored Ryan as a Woman of the Year. Additionally, she has volunteered her time in support of the American Diabetes Association, having served on committees at the state and local levels.