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Ad Rates

Whether you’re looking to promote your business in our newspaper, online, or in our magazine, we’ve got you covered with competitive rates and extensive reach. Discover the perfect advertising solution for your needs below.

Open Rate / Non-Contract:

  • $25.00 per column inch (pci)
  • Discount for Chamber/DBA Members: $22 pci
  • Note: As in any business, the more you buy, the better the rate. Ask about our frequency rates.

Full Process Color

  • Up To 35” = $35.00
  • Over 35” = $60.00

    Private Party Display Ads

    • $12.00 per column inch
      ($18.00 additional for color)

    Private Party Line Ads

    • $11.55 for four lines 
      (each additional line $3.15)
      (approx. 30 characters per line)

    Commercial/Help Wanted Line Ads

    • $23.00 for four lines
      (each additional line $3.25) 
      (approx. 30 characters per line)

    Help Wanted Display Ads

    • $22.00 per column inch
      ($18.00 additional for color)

    Legal Notices*

    • Must be prepaid.
    • Rate is 41.5 cents (.415) per line for the first insertion.
    • Each additional insertion cost 32.5 cents (.325) per line, per day.
      • Example: the notice is 67 lines and needs to run 4 times.
        • 67 lines x .415 cents = $27.80
        • 67 lines x .325 = $21.77 x 3 = $65.31
        • $65.31 + $27.80 = $93.11 (price advertiser must prepay)
        • Content provided by advertiser.

    Legal Advertising LLC Publications*

    • Must be prepaid.
    • LLC Publications run for 6 weeks consecutively.
    • Cost is $95 for all six weeks.
    • Content for LLC is provided by advertiser.
    • Sample content is available upon request.

    Liquor License Notices*

    • Must be prepaid.
    • Cost is $40 for two insertions.
    • Content is provided by advertiser.
    • Sample content is available upon request.
      *Affidavit of Publication is provided to each customer at the end of the required times run.

    Obituaries

    • Death Notice
      • 50 words: $35.00
    • Standard
      • Up to 300 words: $60.00
        Includes photo, sameday posting to website and Facebook
    • Extended
      • 301-400 words: $125.00
        ($75 for every 100 words after the 400)

    Perfect Bound Magazines – Glossy

    SIMPLY SARATOGA, SARATOGA BRIDE, WELCOME HOME, EQUICUREAN

    Saratoga TODAY’s assortment of magazines are distributed throughout Saratoga County, and allow you to target the specific demographics you are looking to reach as an advertiser. Our partnerships include Market 32, Hannaford, Stewart’s Shops and Adirondack Trust (to name a few). We deliver your message directly into the hands of your potential customers. Distribution varies from 8,000 to 20,000 copies per issue.

    • Back Cover: $2,750
      full bleed: 8.6 x 11.125″
      trim: 8.375 x 10.875″

    • Inside Back or Front Cover: $2,500
      full bleed: 8.6 x 11.125″
      trim: 7.75 x 10.125″

    • Premium Full Page
      (Before the Contents): $2,250
      full bleed: 8.6 x 11.125″
      trim: 7.75 x 10.125″

    • Full Page: $2,000
      7.75 x 10.125″

    • 1/2 Page: $1,150
      vertical: 3.75 x 10.125″
      horizontal: 7.75 x 5″
      island: 5.25 x 7.375″

    • 1/3 Page: $925
      standard: 5.2 x 5″
      vertical.: 2.5 x 10.125″
      horizontal: 7.75 x 3.375″

    • 1/4 Page:  $800
      standard: 3.75 x 5″
      vertical: 1.75 x 10.125″
      horizontal: 7.75 x 2.5″

    • 1/8 Page: $500
      standard: 3.75 x 2.5″
      vertical: 1.75 x 5″
      horizontal: 7.75 x 1.25″
    *ASK ABOUT OUR FREQUENCY RATES!

    Saddle Stitch Magazine – Glossy

    SARATOGA HOME & LIFESTYLE

    The Saratoga Home & Lifestyle Show is the region’s must-attend event, and our (glossy!) magazine is their must-have publication! This is a great opportunity for you to showcase your business to thousands of folks looking to improve their home environments.

    • Back Cover: $1,450
      full bleed: 8.6 x 11.125″
      cut line: 8.375 x 10.875″

    • Inside Cover (Front/Back): $1,200
      full bleed: 8.6 x 11.125″
      cut line: 8.375 x 10.875″
      safe line: 7.875 x 10.125″

    • Full Page: $1,000
      7.875 x 10.125″

    • 1/2 Page: $750
      vertical: 3.875 x 10.125″
      horizontal: 7.875 x 5″
      island: 5.25 x 7.375″

    • 1/3 Page: $600
      standard: 5.2 x 5″
      vertical: 2.5 x 10.125″
      horizontal: 7.875 x 3.375″

    • 1/4 Page: $450
      standard: 3.875 x 5″
      vertical: 1.875 x 10.125″
      horizontal: 7.875 x 2.5″

    • 1/8 Page: $375
      standard: 3.875 x 2.5″
      vertical: 1.875 x 5″
      horizontal: 7.875 x 1.25″

    Special Features – Newsprint

    LOCALLY OWNED BUSINESSES, SARATOGA CHRISTMAS

    • Full Page: $775
      9.5 x 13″

    • 1/2 Page: $475
      9.5 x 6.5″

    • 1/4 Page: $350
      4.7 x 6.5″

    • 1/8 Page: $225
      4.7 x 3.25″

    BEST OF THE SARATOGA REGION, WOMEN OF INFLUENCE

    *Please Request a Sell Sheet!

    Download Our Media Kit

    MEDIA-KIT-2026

    2026 Media Kit

    Download our media kit for the latest ad rates, more information about our publications and reach, and our editorial calendar.

    Download

    Frequently Asked Questions

    Where do I pick up your newspaper?

    CLICK HERE for drop spots.

    How can I get your newspaper delivered to my home or business?

    Unfortunately we do not offer “subscription services” at this time, but we do home deliver to over 4,000 homes in and around Saratoga Springs and bulk drop over 6,000 copies each Friday – please see DROP SPOTS for individual locations. If you are interested in getting home delivery, CLICK HERE to notify our Distribution Manager. If there is enough interest in your area, we will start delivering there.

    How do I stop or delay home delivery of my paper?

    Drop a note to our Distribution Manager, Kim Beatty at kbeatty@saratogapublishing.com.

    What is your target demographic?

    Our targeted home delivery program focuses on desirable communities, ranging from the prestigious Saratoga Lake neighborhoods to the traditional homes located throughout the greens at McGregor Links Country Club.

    If you are looking to reach homeowners, business owners, Moms, and Dads, then Saratoga TODAY is the media of choice for Saratoga Springs.

    What are your preferred print file formats?

    *.pdf, *.eps, *.ai, *.psd, *.indd, *.qxp, *.tiff

    Note: Files should be in their original format, e.g., no flattening or rasterizing, with all fonts and associated files included. Rasterized files should be 300 dpi or larger. Low resolution files are more difficult to prepare for press, potentially causing delays and errors during the proofing process.

    What are your preferred web file formats?

    *.png, *.jpeg, *.gif

    Note: Web images should be no larger than 20 KB.

    Where should I send my ad files?

    Creative files that do not exceed 10 MB can be emailed to ads@saratogapublishing.com or to your sales rep.

    For larger files – up to 2 GB at a time – we recommend using wetransfer.com. Here, you can upload your files and create a link that you can send via email.

    What are your preferred applications?

    Adobe Acrobat, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, QuarkXpress, Microsoft Word.