• Retail Rates

    2018 Media Kit

    2018 Media Kit


    Open Rate / Non-Contract:

    $21.45 per column inch (pci)
    Discount for Chamber/DBA Members:
    $19.69 pci

    Note: As in any business, the more you buy, the better the rate.
    Ask about our frequency rates.

    Full Process Color

    Up To 35” = $25
    Over 35” = $50


    $50 per thousand - single sheet
    Multi-page insert rates available

  • Classified Rates

    Free Ads

    Sale items under $250.00,
    Lost & Found, Garage Sales

    Business Service Directory

    $12.00 for the first five lines
    (each additional line $2.50)
    Note: Four week minimum purchase.

    Private Party Display Ads

    $10.00 per column inch
    (each addtional line $2.00)

    Commercial Display Ads
    (includes rentals)

    $21.45 for 4 per column inch
    (each additional line $2.50)

    Real Estate Display Ads

    (1 x 2.5 with photo)
    $15.00 per column inch

    Help Wanted Ads

    Help Wanted Line Ad:
    $20 for the first 4 lines,
    $2.50 for each additional line.
    (approx. 30 characters per line)
    Help Wanted Display Ad:
    $18.75 per column inch


    Basic (100 words or less): $0
    Standard (200 words or less): $100
    Extended (500 words or less): $200
    Add a picture for $25
    Insertion of an American Flag is always no charge.
    Sorry, no room for logos.

  • Magazine Rates

    Back Cover

    full bleed: 8.635 x 11.625
    trim: 8.375 x 10.875
    1x $2,500.00
    6x $1,750.00

    Inside Back or Front Cover

    full bleed: 8.625 x 11.625
    trim: 8.375 x 10.875
    1x $2,300.00
    6x $1,610.00

    Premium Full Page

    (Before the Contents) full bleed: 8.625 x 11.625
    trim: 8.375 x 10.875
    1x $2,100.00
    6x $1,470.00

    Full Page:

    7.875 x 10.125
    1x $1,835.00
    6x $1,285.00

    2/3 Page:

    5.25 x 10.125
    1x $1,286.00
    6x $900.00

    1/2 Page:

    vert.: 3.875 x 10.125
    horz.: 7.875 x 5
    island: 5.25 x 7.375
    1x $1,010.00
    6x $725.00

    1/3 Page:

    standard: 5.2 x 5
    vert.: 2.5 x 10.125
    horz.: 7.875 x 3.375
    1x $830.00
    6x $580.00

    1/4 Page:

    standard: 3.875 x 5
    vert.: 1.875 x 10.125
    horz.: 7.875 x 2.5
    1x $740.00
    6x $525.00

    1/8 Page:

    standard: 3.875 x 2.5
    vert.: 1.875 x 5
    horz.: 7.875 x 1.25
    1x $455.00
    6x $325.00


    Premium Back Cover $ 1,300
    Premium Inside Front/Back Cover $ 1,100
    Full Page (7.875” wide x 10.375” high) $ 850
    Half Page (7.875” wide x 5” high) $ 650
    Third Page (5.194” wide x 5” high) $ 550
    Quarter Page (3.9” wide x 5” high) $ 450
    Eighth Page (3.9” wide x 2.5” high) $ 325

  • Website Rates


    Skyscraper Ad

    300 x 600 pixels
    Home Page - $500/Month

    Boombox Ad

    300 x 250 pixels
    Home Page - $300/Month

    Button Ad

    150x150 pixels
    Home Page - $150/Month
    (Ask about our FREE button ads!)


    Events, Photos, Inspiration, Wedding Advice & more!

    Skyscraper Ad:

    300 x 600 pixels
    $50/ month


    add SaratogaMama.com for an additional 20,000 page views per month!

    Web Banner:

    300 x 250 pixels • $85/ month


    480 x 145 pixels • $150/ month (Monthly price, with a 6 month commitment.)



Q. Where do I pick up your paper?

Q. How can I get Saratoga TODAY delivered to my home / business?
A. Unfortunately we do not offer “subscription services” at this time, but we do home deliver to over 4,000 homes in and around Saratoga Springs and bulk drop over 6,000 copies each Friday – please see DROP SPOTS for individual locations. If you are interested in getting home delivery, click here to notify our This email address is being protected from spambots. You need JavaScript enabled to view it. and if there is enough interest in your area we will start delivering there.

Q. How do I stop or delay home delivery of my paper?
A. Drop a note to our Distribution Manager:

Kim Beatty
Kim Beatty
Distribution Manager
518-581-2480 x 205
This email address is being protected from spambots. You need JavaScript enabled to view it.

Graphics Requirements

In order to help us produce the best quality representation of your brand, it is recommended that you submit press-ready vector artwork from the original design files. If you do not have access to the original design files, our expert graphic designers will happily work with you in recreating your ad in a press-ready format, or will even help to develop the ad you desire from scratch.

Additionally, your account executive will help you develop an effective overall advertising program, which will build your brand recognition.

Preferred Print Formats

*.pdf, *.eps, *.ai, *.psd, *.indd, *.qxp, *.tiff

Note: Files should be in their original format, e.g., no flattening or rasterizing, with all fonts and associated files included. Rasterized files should be 300 dpi or larger. Low resolution files are more difficult to prepare for press, potentially causing delays and errors during the proofing process.

Preferred Applications

Adobe Acrobat, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, QuarkXpress, Microsoft Word.

Preferred Web Formats

*.png, *.jpeg, *.gif
Note: Web images should be no larger than 20 KB.


Our targeted home delivery program focuses on desirable communities, ranging from the prestigious Saratoga Lake neighborhoods to the traditional homes located throughout the greens at McGregor Links Country Club.

If you are looking to reach homeowners, business owners, Moms, and Dads, then Saratoga TODAY is the media of choice for Saratoga Springs.

File Delivery

Creative files that do not exceed 10 MB can be emailed to This email address is being protected from spambots. You need JavaScript enabled to view it.. Larger files can be uploaded to our Dropbox account by using the following link:


Once your files have been successfully uploaded we will receive an email notification.

Community Announcements

In-memoriam, baby’s birth, first birthday, Anniversary, etc… any rite of passage announcement can be placed for free in This email address is being protected from spambots. You need JavaScript enabled to view it.


  • POLICE Joseph B. Flower, age 36, Glenville, was charged June 12 with robbery in the third degree. Flower is accused of being involved in the March 4, 2017 robbery of an Adirondack Trust Bank, located at 162 Northline Road.  William J. Hoffay, age 43, Averill Park, was charged June 12 with burglary in the third-degree; criminal mischief in the second-degree; grand larceny third-degree - all three charges are felonies. It is alleged that Hoffay forced entry into a Smashburger restaurant located at 46 Marion Avenue last April, causing significant damage to the premises and stealing a safe with over $3500…

Property Transactions

  • TOWN OF BALLSTON  923 State Route 50, $220,000. Wenjin Lin and Hui Bin Chen sold property to Huisheng Chen, Fang Lin, Yishou Zhang and Hui Ling Chen.  331 Moonlight Dr., $191,200. Betty Benuscak sold property to Thomas Benuscak.  35 Sycamore St., $324,980. Heritage Builders Group LLC sold property to Harvey Shumpert, III and Eunjung Chae Shumpert. 7 Knottingley Place, $379,900. Dawn Vitti sold property to Daniel and Linda Doyle.  4 Roseland Blvd., $290,000. Michael and Colleen Cambage sold property to Jefferson and Sharon Wood.  84 Lancaster Court, $287,659. JKM Builders LLC sold property to Eric and Aracely Connolly.  CHARLTON 2110…
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  • Saratoga County Chamber
  • BBB Accredited Business
  • Saratoga Convention & Tourism Bureau
  • Saratoga Springs Downtown Business Association