Belmont Merch Fills Broadway
Belmont t-shirts from Union Hall Supply Co., Belmont jewelry from deJonghe, and Belmont cigars from James & Sons tobacconists. Photos via the respective company’s websites.
SARATOGA SPRINGS — Belmont t-shirts. Belmont jewelry. Belmont posters. Belmont shot glasses. Belmont cigars. It seems like everywhere you go on Broadway in downtown Saratoga Springs, there’s a piece of Belmont memorabilia to buy.
With local officials estimating that the Belmont Stakes Racing Festival could have an economic impact of $50 million in four days, it’s perhaps no surprise that local businesses are getting in on the action.
Union Hall Supply Co., at 437 Broadway, unveiled this week a limited edition Belmont collection designed by East + Lake. The line includes a “History in the Making” t-shirt, a purple sweatshirt adorned with a crown, and a red top with the outline of a pair of flowers.
At 368 Broadway, Impressions of Saratoga is offering a wide range of Belmont swag, including hats, shirts, shot glasses, cups, mugs, and the 2024 Belmont Stakes at Saratoga poster designed by Greg Montgomery.
At James & Sons Tobacconists, one can light up a Rocky Patel-made exclusive Belmont cigar with a Honduran binder and a Sumatra wrapper. One stick costs $15 and a box of ten cigars will run you $150. The mild to medium smoke will “please aficionados and beginners alike,” said James & Sons.
deJonghe Original Jewelry at 470 Broadway has limited edition Belmont charms available in sterling silver, 14k white gold, and 14k yellow gold, with prices that start at $135. “The Belmont Saratoga race is a remarkable opportunity for people to discover Saratoga, the charm of its historic downtown and the shops and restaurants that make this town unique,” said Evan deJonghe.
As previously reported by Saratoga TODAY, the projected $50 million economic impact figure was calculated by simply adding up four days of economic activity at the annual 40-day summer meet. In other words, the impact of Belmont may be more or less the same as a typical busy track weekend. Whether or not visitors are as excited for the uniqueness of Belmont at Saratoga as locals are, there will certainly be plenty of mementos available for them to bring home.