Double H Ranch Announces Alison Wilcox as Chief Executive Officer

LAKE LUZERNE — The Double H Ranch, a non-profit organization providing specialized programs and year-round support for children dealing with life-threatening illnesses, announced the hiring of Alison Wilcox as CEO. 

Wilcox will be following in the footsteps of Max Yurenda, who retired after 30 years leading the organization founded by actor and philanthropist Paul Newman and businessman and philanthropist Charley Wood. 

Wilcox has over 20 years of global experience in non-profit leadership and board governance and has been the CEO of Girl Scouts of Western New York for the past 4 years, and she was COO for 3 years. Prior to that, she was a Senior Strategy Advisor to Girl Scouts of USA, Lead Development Specialist at Delaware North Companies and the Senior VP of Program and Membership of Girls Scouts of Western New York. 

Wilcox will officially assume the role of CEO in August. 

The Double H Ranch, co-founded by Charles R. Wood and Paul Newman, provides specialized programs and year-round support for children and their families dealing with life-threatening illnesses. All programs are free of charge. For more information, visit: doublehranch.org.