Instacart and Hannaford Supermarkets Launch “Hannaford Now”

NORTHEAST, U.S. — Instacart, the leading online grocery platform in North America and Hannaford Supermarkets, a leading Northeast grocery retailer, has launched “Hannaford Now,” a new convenience delivery service offering powered by Instacart that will offer customers a broad selection of Hannaford convenience items, groceries, and household essentials from early morning to late at night in as fast as 30 minutes. 

More than 40,000 items are available via Hannaford Now at most Hannaford locations with a focus on convenience items such as prepared foods, snacks, and drinks. Hannaford Supermarkets Now is available from 7 a.m. to as late as 10 p.m., seven days a week, requires a $10 order minimum, and has a $2.99 delivery fee. For Instacart Express members, Priority Delivery is free. 

Hannaford Now will join Instacart’s Convenience Hub, an Instacart Marketplace product feature that streamlines the convenience shopping experience for customers. Convenience delivery allows customers to access the essentials they need in as fast as 30 minutes – when they need just a few items quickly – supplementing the weekly grocery shop. 

“Hannaford Now provides customers with a new way to access the fresh, high-quality food they need at the last minute, maybe to finish a recipe, feed an unexpected group, or satisfy a craving,” said Mark Bradeen, Director of E-Commerce and Digital Marketing for Hannaford. “This service is another example of how Hannaford is making it easy to shop online and pick up your groceries at the store or have them delivered to your home. We’re always looking for and finding new ways to make shopping convenient for customers.” 

To place an order and learn more about Hannaford Now powered by Instacart, please visit www.instacart.com/hannaford-supermarket-now