King Brothers Dairy Chosen for “You’re Gonna Need Milk For” That Campaign

On Sunday, Nov. 6 women marathoners running in New York City will be able to refuel after the race with award-winning chocolate milk from King Brothers Dairy is Saratoga County. The Dairy, a gold medal recipient for chocolate milk at this year’s Great New York State Fair, has been tapped to provide five thousand bottles of chocolate milk to refuel “Team Milk” women at the finish line.

The King Family is proud to help support women athletes. SOUNDBITE (from b-roll assets): Sarah Zdobnikow, King Brothers “We’re really proud to be part of a campaign that empowers female athletes. Milk has a total nutrition package that women of all ages need. It’s great that our chocolate milk is part of such a high-profile event because it spotlights milk’s role in athletic performance, which many people have forgotten about.”

“Team Milk” members will receive race gear, physical, mental and nutrition advice leading up to the race and will be treated to essential post-race recovery at the “Team Milk” refueling station – complete with professional stretchers, fitness experts, recovery gear and od of course – chocolate dairy milk! Their participation also helped raise money for the next generation of female runners as MilkPEP matched the registration fees of each woman who signed up to be a part of “Team Milk” with a donation to Girls on the Run, an organization dedicated to empowering girls through running.