New Recruitment Campaign Targets Visitors to Support Local Employers

SARATOGA SPRINGS — The Saratoga County Chamber of Commerce, in conjunction with the Adirondack Regional Chamber of Commerce and the Saratoga County Capital Resource Corporation, launched a new marketing campaign on May 15 aimed at attracting new talent to the region.

‘Live Like You’re On Vacation’ is a multi-faceted recruitment campaign geared toward tourists who already love visiting this region and professionals considering relocation. The campaign highlights the three regions – Saratoga, the Adirondacks, and Lake George – in an effort to showcase the variety of opportunities available to residents.

“When you live in the Saratoga, Adirondack, and Lake George region, you are truly living like you’re on vacation,” said Todd Shimkus, President of the Saratoga County Chamber of Commerce. “From historic horse racing to millions of acres of protected forests to the Queen of American lakes, we have all of this – and much more – right in our backyard.”

The Chambers will work collaboratively with local employers looking to hire staff from outside of the region. The materials, including a brochure and videos created in partnership with Trampoline Design of Glens Falls, will help provide a glimpse of what living in the region looks like along with highlighting some of the main attractions that make it so special.

“We know that people love to come visit this region, and we benefit greatly from tourists who want to experience first-hand what we have to offer,” said Tricia Rogers, President of the Adirondack Regional Chamber of Commerce. “But imagine if those tourists became permanent residents. It not only benefits the area economically, but it also expands and grows our communities.”

The ‘Live Like You’re On Vacation’ campaign will run for the remainder of the year with plans to spotlight the region seasonally, promoting the wide variety of options residents have in this four-season destination.

The campaign was created with assistance of the Saratoga County Capital Resource Corporation and a matching grant from National Grid, through the New York State Public Service Commission approved Economic Development Plan.

“The mission of the Saratoga County Capital Resource Corporation includes undertaking projects for the purposes of encouraging the development of, or retention of, employers in Saratoga County,” noted Matthew Veitch, Chair of the Corporation’s Board. “No doubt the region’s employers are challenged by the historic labor shortage we now face, and our hope is that some of the people we know love to visit here will be motivated by this campaign to relocate here along with their families so we can perhaps fill some of these open jobs.”