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Raise The Roof


Work underway at 395 Broadway on Sept. 4, 2024.
Photo by Thomas Dimopoulos. 

SARATOGA SPRINGS — Work is underway at 395 Broadway, where a multi-story building will serve as office space for Prime Group Holdings. 

In December 2023, Prime Group Holdings founder Robert Moser sought city Land Use Board approval to add two stories to the existing two-story brick masonry office building with a retail store component on the first floor. 

The red-brick building located on the southwest corner of Broadway and Division Street was originally developed in 2000 to house Borders Books & Music and in in 2018 was purchased by Ed Mitzen and the Fingerpaint Marketing firm. It was sold to Prime Group Holdings for $11 million in 2023.