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Saratoga Springs Cinema Rebranding 

Written by Thomas Dimopoulos on . Posted in News.

AMC, which took over operations of the former Bow Tie theater in 2022 is planning changes of its facial exterior. 

SARATOGA SPRINGS —The Spa City’s movie theater on Railroad Place may soon have a new face. 

AMC Theatres has filed an application with the city Zoning Board of Appeals seeking a re-branding of its exterior signs at 19 Railroad Place. 

The proposed action includes larger letter signs – although the overall square footage will not be increased – to read “AMC,” as well as the removal of currently existing metal “bowtie” accents.   

Bow Tie Cinemas opened in Wilton and in Saratoga Springs in 2013. The Wilton location closed in 2020 and in April 2022 AMC announced it had struck a deal with Bow Tie to take over operations of the Saratoga Springs theater. 

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