SARATOGA SPRINGS — Saratoga Performing Arts Center announced it is partnering with LIFT Marketing and The Martin Group to assist with paid media strategy, media buying, public relations and public affairs initiatives.
Leveraging the nationally significant programming and unique experiences SPAC provides, this collaboration aims to grow national and international awareness for SPAC, while promoting Saratoga as a year-round cultural tourism destination for travelers craving authentic, immersive arts and nature experiences, according to the organization.
SPAC designed its engagements with LIFT and The Martin Group to advance both artistic and business objectives, cultivating interest in the arts it features, uplifting the region’s creative communities and fueling ticket sales and tourist visits.
“Saratoga Springs is an incomparable destination for world-class arts. From the city’s vibrant downtown with scores of museums, art galleries and live music venues to SPAC’s internationally recognized festival of music and dance, visitors can immerse themselves in arts, culture, and exquisite nature. And yet, it is still undiscovered by many cultural tourists,” said Elizabeth Sobol, president and CEO of SPAC. “Our partnerships with LIFT and The Martin Group will expand our team’s capabilities to reach more people and new audiences who are craving these experiences.”
The Martin Group is an award-winning, integrated communications agency with offices in Albany, Buffalo and Rochester.
Since 2009, LIFT has worked with hundreds of venues throughout North America to implement marketing strategies and advertising plans to reach new audiences and drive ticket sales.
