BALLSTON SPA — The Saratoga County Board of Supervisors has announced the County has named Discover Saratoga as the county’s official tourism promotion agency.
A resolution passed by the Saratoga County Board of Supervisors at its Sept. meeting allows Discover Saratoga to register as the county’s Tourism Promotion Agency and apply for a 2024 ‘I Love New York’ grant, states a press release from the County.
“Saratoga County is recognized as a leading tourism destination, and we believe this new partnership will increase our visitors who want to experience the many different attractions that draw people from around the world,” said Board of Supervisors chairman Theodore Kusnierz, Jr., in the release. “We are excited to work with Discover Saratoga to promote our growing vacation, leisure, and convention activities across the County, which are an important segment of our economy.”
Discover Saratoga (Saratoga Convention and Tourism Bureau) will assist in the promotion of the county initiative, ‘Saratoga: America’s Turning Point,’ which is said to highlight the 250th anniversary of the Battle of Saratoga and the Revolutionary War, the release states.
Discover Saratoga will assume TPA duties for the County beginning Jan. 1 of next year. This year, the county had allocated $300,000 for TPA services to the Saratoga County Chamber of Commerce, the release states.
“The hospitality sector is a vital engine for expanding economic opportunity across Saratoga County, and that’s why the Chamber originally suggested that leisure and group tourism promotion be consolidated into Discover Saratoga,” said Chamber president Todd Shimkus in the release. “Having Discover Saratoga dedicate all their efforts to this mission is the most effective and efficient way to do this and is a win for everyone. This change means that the Chamber will be able to focus our time, talent, and treasure in other vital areas.”
“We’re absolutely delighted and honored to be designated as the official Tourism Promotion Agency (TPA) for Saratoga County,” said Discover Saratoga president Darryl Leggieri in the release. “We are excited to embark on this journey to showcase the unparalleled beauty, culture, and experiences that our county has to offer. Together with our valued tourism partners, we’re ready to not only celebrate, but also elevate Saratoga County’s status as a year-round tourist destination. Our shared mission is to create unforgettable experiences and forge lasting memories for both our visitors and locals alike, with the goal of fostering a profound connection with our respected County.”
