Former SPAC Chief Marketing Officer Joins Palace Theatre Team

ALBANY — The Palace Performing Arts Center announced on Dec. 19 that Michele Desrosiers has joined the Palace Theatre as its new managing director.

According to her LinkedIn page, Desrosiers was the chief marketing officer at the Saratoga Performing Arts Center (SPAC) from Oct. 2017 until Sept. 2019.

In her new role, Desrosiers will work closely with Executive Director Kevin Johnson to strengthen marketing and fundraising initiatives, expand audience engagement, and deepen partnerships with community organizations across the Capital Region, the Palace Theatre said in a news release. Desrosiers will focus on elevating the Palace’s visibility, enhancing donor and sponsor relationships, and broadening the theatre’s reach throughout the region.

Desrosiers’ background spans performing arts leadership, nonprofit management, strategic communications, and brand strategy. She has led large-scale marketing campaigns, driven organizational rebrands, and guided audience growth strategies. Her regional arts experience includes leadership roles at both the Capital Repertory Theatre and SPAC, complemented by corporate marketing work across technology, finance, and professional services sectors.

“Michele’s marketing experience and strong understanding of the arts community will be tremendous assets as we continue to strengthen our team and grow our presence in the Capital Region,” said Johnson. “Her collaborative approach aligns well with our long-term goals for engagement and community partnership.”

“The Palace is a historic and cherished cultural institution,” Desrosiers said. “I’m excited to work with Kevin and the team to grow our audiences, cultivate community relationships, and support the theatre’s continued growth and impact.”