Saratoga Now HasIts Own Color

SARATOGA SPRINGS — Pantone, a company that creates colors used in a variety of industries, has partnered with Saratoga Spring Water to create Saratoga Signature Blue, a new color inspired by the water brand’s glass bottles.

“A powerful force in design, blue is a dependable, timeless color family known for tranquility, while reminiscent of the sea and sky. The feelings evoked and the connection to nature make it the perfect choice to become Pantone’s Saratoga Signature Blue,” the company said in a social media post debuting the new hue.

Saratoga Spring Water bills itself as a premium bottled water company that traces its history back to 1872, when water from a natural spring in Saratoga was bottled under the name “Saratoga Vichy.” Today, the source of the company’s water supply appears to primarily come from Maine and/or Vermont.