Saratoga Spring Water Features WNBA Star in New Ad Campaign

SARATOGA SPRINGS — Saratoga Spring Water, the increasingly popular water brand founded in Saratoga Springs in 1872, announced on Monday that WNBA and Unrivaled basketball star Skylar Diggins would be the face of its newest advertising campaign.

The first chapter of the campaign will run across TV, digital, and print media nationwide starting this week, Primo Brands announced in a press release.

“Our new campaign with Skylar, and the chapters to come later in the year, reflect Saratoga’s expansion into a broader cultural space,” said Kheri Tillman, CMO of Primo Brands. “Skylar is extraordinary on and off the court, and an ascendant figure in culture. If you could capture a perfect storm in a bottle – of talent, energy, strength and style – she’s it.”

“Saratoga is my go-to for staying hydrated while I’m on the go, and I love how that comes to life in the campaign,” Diggins said.

Following Monday’s debut of the campaign, Diggins will attend the Golden Globes, where Saratoga will return as the “official water” of the show.

In her college career, Diggins led Notre Dame to two consecutive NCAA championship appearances. She’s a 7-time WNBA All-Star, receiving the honor as recently as 2025. She also plays in Unrivaled, a three-on-three women’s basketball league created in 2023.

In March 2025, Saratoga Water went viral thanks to a social media video created by fitness influencer Ashton Hall. In the short video, Hall repeatedly dunks his face into a large bowl filled with icy Saratoga Water.

Saratoga Spring Water Co. maintains a bottling plant on Geyser Road in Saratoga Springs.