In February 2021, Leigh Rathner and his wife Cindy Rosenberg moved from Los Angeles to Saratoga Springs, where Rathner had lived earlier in life and raised his children. They had a dream: To feed people and build community. The center was bread.
Seven months later, their dream has grown into NightWork Bread. NightWork is derived from Rathner’s previous work of logging difficult late-night hours in the film business. Now, those late hours mean care and passion. Rathner makes slow-rising, naturally fermented sourdough bread, often working late at night.
Rosenberg brings the bread to the Saratoga Farmers’ Market on Saturday mornings, where it sells fast. In seven months, Rathner has gone from making 25 loaves a week to 325.
Their feat is remarkable. Besides learning the basics of business and the many factors that influence the making of artisan bread, they have had to figure out how to build customer support as newcomers to a place where old loyalties run deep.
The secret is bread.
“I’ve always been a community builder,” Rosenberg says. “Bread is a community builder, too.”
The connection got clear in 2020.
Rathner and Rosenberg lived in Los Angeles in a 145-unit condominium, where they knew three other people. Everyone was working or commuting. The COVID-19 pandemic brought people home, including Rathner who saw making bread as a means of calming the mind after his work dried up. As the loaves piled up, Rosenberg began distributing them. They met more people and in the once-lifeless building, a sense of community formed.
People began stopping in open-air hallways and other spaces to chat. Chats became meetups with food and drink. Neighbors began offering Rathner money to cover his bread-making costs. Then came preorders, and ultimately a product Rathner felt comfortable selling to others.
“That’s how we lived through the pandemic,” Rathner says. “Bread was a part of it.”
He and Rosenberg yearned to move to a smaller town with a strong farm-to-table ethos. Saratoga seemed like a good fit.
Rosenberg, an acupuncturist, learned how to use Instagram from one of her clients in her last days in Los Angeles. En route to Saratoga, she posted reports via Facebook and began friending people and businesses locally, including me after a mutual friend put us in touch.
Rathner’s past ties to Saratoga also helped. His children had attended the Waldorf School, and even after he left, his friendships with some Waldorf parents had remained strong.
NightWork Bread is now available at three farmers’ markets, including Saratoga, and Rathner and Rosenberg hope eventually to open a store.
The Saratoga Farmers’ Market is open Saturdays from 9 a.m. to 1 p.m. and Wednesdays from 3 to 6 p.m. at High Rock Park. Find us online at www.saratogafarmersmarket.org and follow us on Facebook and Instagram.