SARATOGA SPRINGS — Five Towers Design Company and Spa City Digital have officially announced a merger of the two companies, forming Five Towers Media.
Five Towers Media will combine the offerings of both companies, providing digital marketing and design in a variety of spaces. The company will offer website design, SEO services, social media management, videography, graphic design, branding services, digital marketing, and more for clients. Five Towers Media also owns print publications, online news platforms, and podcasts.
Co-founders and partners Michael Nelson, Brad Colacino, and Chad Beatty said the merger came about as a way for both companies to grow, expand, and improve their offerings in the community.
“We were both at a point where we were looking to expand, and we both have very similar business offerings,” said Colacino. “We have very similar views on how to conduct business, and goals for where we wanted to take our business. … It just seemed like a really good complement of skills.”
Nelson said that Spa City Digital was looking to grow, and said that Five Towers and Colacino were a “perfect fit” for the company’s goals.
“From our standpoint, growth over the course of the next one to two years was going to be challenging without Brad,” Nelson said. “His personality, his skills, and his company were a perfect fit.”
The merged company will be known as Five Towers Media, with Nelson saying the name change reflects the long-term goals of the company.
“We have plans on moving into Vermont and Florida very soon, with an overall long-term objective of being all across the country,” said Nelson. “Our brand, Spa City Digital, would not allow that type of growth into other markets, because it is such a geographic name. The rebrand will make for a seamless transition into new markets.”
Nelson, Colacino, and Beatty said that the merger will make things more efficient and convenient for their clients, compressing all of their offerings into one location.
“From a client standpoint, they are going to see an increase in deliverability from us,” said Nelson. “Not only are we going to be able to do what we were doing, but we’re going to be able to do it better, and we’re going to be able to do it faster.”
“If (clients) wanted, for instance, Google ad campaigns or email marketing, I would send them over to Mike before,” Colacino added. “Well now, I don’t have to do that. Now, we’re one company. It just integrates things a little more cleanly, and we can provide those clients with an expanded offering, more opportunities.”
Colacino said this will make things more convenient for clients, and provide them with additional methods of growing their businesses.
“We have print marketing available with the news publications, we have these marketing automation email campaigns we can do,” said Colacino. “We can do online paid ads, things like that, all under one roof, with a single bill.”
Nelson, Colacino, and Beatty also stressed the importance of building connections with their clients, noting that they work with many small businesses in the local community.
“It’s always going to be more important for us to form relationships than make a sale,” Colacino said. “We want to form long-term partnerships with them, and help them grow. It’s a case where the rising tide floats all ships.”
Five Towers Media is located on Route 50 in Saratoga Springs, sharing a building with Saratoga TODAY Newspaper. Beatty, owner of Saratoga Publishing, is the publisher of Saratoga TODAY.
“It really is a perfect fit,” said Beatty. “Our teams work side-by-side and form a symbiotic relationship. As the old Chinese proverb states, ‘None of us is as smart as all of us.’”