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Friday, 05 December 2014 10:44

American Trade & Goods Prepares for Holiday Season

By | Business

Store Offers Shoppers Top Line Apparel, Footwear, Archery and Firearms

COHOES – The Capital District’s premier outdoor outfitters, American Trade & Goods, is offering shoppers 20 percent off select products in the store until Christmas. Located at 1213 Loudon Road in Cohoes, the store carries the best selection of top line apparel, western wear, footwear, eyewear, archery and firearms.  

There are eight American Trade & Goods stores, with the Cohoes location being the first “concept store” with clothing, firearms and archery. Owned by the Capital Gun Group, American Trade & Goods will celebrate its first anniversary this month as well.

From brands such as Lucchese, Remington, Ariat, Pendleton and Woolrich, to name a few, employees say there’s something for everyone at American Trade & Goods. Most importantly, the store prides itself on delivering quality pieces without compromise. Roughly 50 to 60 percent of all products in the store are made in the United States.

“Our concept is to marry the outdoor sportsman with the classic outfitter, Adirondack-wearer, quality clothing without compromise,” said David La Mar, retail guru for American Trade & Goods.

The locally-owned store saw a myriad of customers over the weekend for Black Friday and Small Business Saturday. La Mar says a popular trend this winter is wool.

“There are wonderful trends with wool and better-grade fabrics,” said La Mar. “Lots of wool, lots of Pendleton.”

American Trade & Goods carries a variety of Pendleton products, from blankets, shirts and even bags. Under Armour has also been a popular vendor with shoppers.

“We’re also seeing a lot of belts and buckles – things that are unique,” said La Mar. “Lucchese snip toe boots have also been popular. We’re also seeing a lot of color in our Buck Knives case; they have pink camo, white camo, snakeskin…so they become gifts for women as well.”

When buying items for the store, La Mar says he keeps in mind colorations, pattern, fabric, feel and quality. He says shoppers should feel comfortable knowing each piece is timeless and can be passed down through generations.

“The devil is in the details,” said La Mar. “That’s my favorite saying. When you’re buying clothing, does the zipper work easily? On jeans, is the stitching on the pocket unique? Water-repellant clothing that doesn’t feel like plastic…silk lining…virgin wool, which means the first cutting of the lamb or sheep. We look for unique designs that are outstanding. They’re pieces that hand down from father to son.”

Aside from clothing, footwear and accessories, the store also carries a wide variety of firearms, archery equipment, knives and even eyewear. In addition, American Trade & Goods also offers educational/safety classes for gun and archery purchasers. The retail staff is also knowledgeable on all products in the store.

American Trade & Goods also caters to female clients and offers plenty of items for women. 

American Trade & Goods is open Monday through Friday from 10 a.m. to 6 p.m.; Saturday from 10 a.m. to 5 p.m.; and Sunday from noon to 4 p.m. 

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