Displaying items by tag: Zarecki, LaFay, PEP

SARATOGA SPRINGS — Tressie LaFay, a copywriter, and Elizabeth Zarecki, an account director, are the newest hires at the Patient Experience Project (PEP), a full-service, patient- centric communications and marketing agency based in the city.

LaFay is responsible for writing content across various media, including print and digital formats. Before joining PEP, she worked at SUNY Adirondack where she was responsible for writing and securing multi-million dollar grants, coordinating the college’s Title IX program, and assisting the President with numerous strategic, managerial, and com- munity-focused initiatives.

Previously, LaFay led edu- cational seminars at Columbia University for medical, dental,

Elizabeth Zarecki. Photo provided.

nursing and public health students. She earned her master’s degree in narrative medicine from Columbia University in New York City and her bachelor’s degree in English from the University of Vermont in Burlington.

Zarecki works directly with cli- ents on the day-to-day planning and execution of brand strategies and tac- tics. She ensures projects are com- pleted on time, on budget, and with the highest quality.

Previously, Zarecki supported pharmaceutical and healthcare clients through her work at the firms CDM Princeton and Rosetta in New Jersey. Zarecki received a bachelor’s degree in advertising, with honors, from Syracuse University’s S.I. Newhouse School of Public Communications.