SARATOGA SPRINGS — Death Wish Coffee Co., the makers of the World’s Strongest Coffee, have launched a new limited-edition blend called “Run the Day,” that combines Ethiopian Yirgacheffe coffee beans with Indian Robusta to create a first-of-its-kind, complex, medium roast coffee.
In addition, March 8 marked the launch of the first-ever “Grind for Good” blend, which will support the Girls Gotta Run Foundation, a non-profit organization that empowers Ethiopian girls through the sport of running.
To celebrate International Women’s Day, Death Wish Coffee Co. announced they are sponsoring ten girls and their mothers in the Girls Gotta Run Foundation for the year. This sponsorship will directly support these families in several areas including educational scholarships, life skills training, run clubs for leadership development, and savings and entrepreneurship workshops for the mothers of the girls.
The goal of Death Wish Coffee’s “Grind for Good” is to support organizations in coffee-growing regions around the world. Available for a limited time only, the Run the Day blend is 80% sourced from the Yirgacheffe growing region of Ethiopia, farmed just down the road from where Ethiopian Olympic hopefuls train.
The special edition Run the Day packaging was designed to mirror the bold colors of the Ethiopian flag and the traditional basket-weaving pattern that are often used to carry coffee cherries. It also features an upright lioness running forward, symbolizing the strength, courage, and fearlessness embodied by the girls enrolled in the Girls Gotta Run program, who are working towards a better future for themselves and their families.
For more information about Death Wish Coffee Co. and their Grind for Good visit deathwishcoffee.com/runtheday. For more information on Girls Gotta Run visit girlsgottarun.org.
