Author: Jonathon Norcross

ALBANY — Greeting the governor. Suiting up to play for the Albany FireWolves. Winning the judges’ choice award at a fashion show in Saratoga Springs.

For the past year or so, it felt like everywhere you looked in the Capital Region, there was Intern Aaron (real name: Aaron Madej), a content producer and social media star who, until earlier this month, worked at Two Buttons Deep, a digital media company that has collaborated with Stewart’s Shops, the Saratoga Casino Hotel, and a host of other local institutions.

Then, with one swift social media post, he was gone.

“The rumors are true, Intern Aaron has left Two Buttons Deep; he quit,” announced the company’s co-founder Jack Carpenter in a May 8 video. “I speak for the team when I say that we’re bummed. We didn’t see this coming, and I felt he had a lot more potential here in our world, but alas, he’s got new opportunities coming his way and he’s doing what’s best for Intern Aaron, and really that’s all that matters.”

But the Aaron Madej story didn’t end there. Rather, it entered its sequel, “Empire [State] Strikes Back” era.

“When my departure happened, it came to a certain point where I realized that I needed to prioritize myself and my mental health and go forward and take new opportunities that also align with my personal, career-driven mission,” Madej told Saratoga TODAY.

That mission? To become an on-air personality for QVC, the home shopping network that Madej said he’s been watching since he was four years old.

“I have always been amazed at the persuasive tone of reporters on QVC, and that sort of carried through my entire life,” Madej said. “No joke, I put QVC on in the background in my house. It’s literally on the TV muted right now.”

Madej’s long-time admiration of QVC has helped dictate where his career is headed next, now that he’s officially a free agent. He’ll be working with Lola Saratoga, the downtown boutique known for its designer handbags, selling their products live on TikTok. Madej is also looking to expand his presence from social media to TV screens. It’s all in pursuit of his QVC dream.

“If QVC called me today, the second call would be to my landlord to cancel my lease,” Madej quipped.

Although he’d skip town for such an opportunity, Madej said he believes he’ll always end up back at home here in the Capital Region.

“I love it here,” said Madej, who grew up in Amsterdam. “It’s all I’ve ever known.”

While attending Amsterdam High School, the former intern fell in love with the world of marketing and knew he wanted to pursue it as a career. Fast forward a few years later and Madej, now a student at the University at Albany, saw an opening at Two Buttons Deep. Interested in a fun and flexible opportunity, it was a natural fit. 

His tenure at the company began with an internship (hence his nickname) in fall 2023 before he was promoted to content producer. In that role, he appeared on the Buttonista Show podcast, met with clients, and curated social media content. His time at the company taught him not only how to be a success in the social media landscape, but it also provided a crash course in the businesses and power players of the Capital Region. But becoming a notable on-camera personality wasn’t something Madej initially expected.

“I got to learn, especially from Taylor Rao [aka the Buttonista], a lot of what it takes to be on camera and how we can shift our personalities to be best for the camera,” he said.

Despite the shift, Madej said his public persona is genuine, albeit a bit more extroverted than his true self. And when his true self is out and about in the world, he said he’s often approached by fans. 

“It’s very strange to be that hyper-local celebrity,” Madej said. “It’s really great to be able to connect with people and also remind myself every day that my small work that I do really makes a positive impact in people’s lives and makes them feel better not only about themselves but also about the area that they live in.”

Whether selling handbags, interviewing the governor, dancing with the FireWolves, strutting his stuff at Panza’s, or ending up on QVC, the artist formerly known as Intern Aaron is, at heart, a Capital Region devotee.

“I love that every single city has a little bit of a different culture,” he said. “Every day I can wake up and I can choose what I want. If I want a big city life or if I want to go to the track or if I want to go to the Adirondacks and do some hiking, it’s all within arm’s reach. And that’s what I love about it.” 

BALLSTON SPA — Ballston Spa business leaders representing the construction, real estate, tourism, and hospitality industries convened at the Milton Community Center on Tuesday morning to discuss the state and future of the village.

County-wide issues such as meager housing inventory and a declining workforce in the trades have borne their brunt on Ballston Spa. But the impact of local events such as the forthcoming Belmont Stakes or the opening of Tree House Brewing have yielded positive and/or mixed results for the village.

Challenges, successes, and future plans were the focus of the “Inside Ballston Spa” discussion presented by the Chamber of Southern Saratoga County (an affiliate of the Capital Region Chamber) and the Ballston Spa Business and Professional Association.

The Trades

Doug Ford, vice president of public relations and purchasing at the Curtis Lumber Company, said his industry has changed dramatically since he first entered it. Women, once a rare sight in lumber yards in the 1970s, now make up roughly half of Curtis’ workforce, he said. But attracting younger people into the industry has been a persistent challenge.

“We’ve done an absolutely horrible job of getting in front of young people and helping them understand exactly what our job entails and the opportunities that exist,” Ford said. “It’s not the schools that were at fault, it was us as an industry. We were absolutely doing nothing to help ourselves.”

Ford said that, at first, his company began talking to high school juniors and seniors, but he soon realized this was too late in a young person’s life to introduce the possibility of working in the trades. Today, outreach begins with elementary students and continues through middle school, high school, and college.

“I think the biggest thing we have to understand is that the trades are not a default to going to college. That’s the mindset that really needs to change,” Ford said. “If you’ve tried to hire a plumber, electrician, or someone from the trades recently, you’ll start to understand that’s a very lucrative and rewarding career path. It’s not something we should be looking down upon.”

Real Estate

Lisa Licata, managing broker of the Sterling Real Estate Group, said housing inventory remains low (despite high demand) and that interest rates are averaging around 6% for a 15-year mortgage and 6.8% for a 30-year. But, she said, there’s also been a sizable uptick in new construction and interest in modular homes.

“The average price point for a resale home is about $409,000, and that’s up 4% from last year,” Licata said. “In April, 61% of the homes that sold went above the asking price. 90% of those homes were on the market for less than 30 days. There is a big need for affordability.”

Tourism

Darryl Leggieri, president of Discover Saratoga, is a Ballston Spa resident who said that the village’s remarkable growth over the years has made it a destination for the influx of Saratoga Race Course visitors arriving each summer.

“I’m pretty proud of what’s happening here,” Leggieri said. “The culinary scene, the small businesses; you don’t see a lot of vacancies downtown, which is awesome…We have the assets here, it’s about amplifying that message and that’s what we try to do at Discover Saratoga.”

Leggieri said that tourism is a $1 billion industry in Saratoga County, creating thousands of jobs and tax relief for residents.

“If you create a destination where people want to visit, you’ll create a destination where people want to live,” he said. “And if you create a destination where people want to live, you’ll create a destination where people want to work, and they’ll also want to invest. That’s the circle, and it keeps on going and going.”

Breweries

One Ballston Spa-based asset that reels in tourists is Speckled Pig Brewing, which is expanding its downtown presence with a new, neighboring distillery set to open sometime this year. Larry Heid, a Speckled Pig co-owner, said his company offers tastings at the Taste New York Pavilion at the track, which allows them to invite racing fans to venture to their brewery in Ballston Spa. He also said that outdoor spaces are an important attraction for summertime tourists (Speckled Pig has a rooftop space and the forthcoming distillery will feature an outdoor patio).

As for the arrival of Tree House Brewing earlier this year, Heid said he knew the brewery would offer some stiff competition, but that Speckled Pig offers more of a community experience than its larger competitor.

“What we really like to do is make sure that when people come to the Speckled Pig, they feel like a community,” he said. “We love seeing people all of a sudden be like, ‘Oh my God, we haven’t seen you in forever,’ and the Speckled Pig becomes a gathering place for residents of the Village of Ballston Spa. So we can hit on that customer experience that a place like Treehouse doesn’t doesn’t have.”

Heid said he often sees people arriving at Speckled Pig after first stopping by Tree House. This brewery-hopping, added Leggieri, has become a focus for Discover Saratoga, which is working on ways to incentivize tourists to visit multiple local breweries.

“Stay tuned for more,” Leggieri said.