Nurturing Ideas that Take Root
To shape our community, Melanie Fronhofer Weber wears many hats. A tenacious multitasker, this local native quickly fell in love with the idea of building connections. Now, her forward-thinking resourcefulness is transforming lives
(and your next fun night out).
Melanie Fronhofer Weber gracefully hurdles challenges to champion others and generate abundance.
Before becoming the Common Roots Brewing Company’s Business and Human Resource Manager in 2023, Melanie married Christan Weber (who founded the company with his dad, Bert) and was a member of the Common Roots Foundation Board, helping local communities in crisis, advancing environmental stewardship, and promoting healthy lifestyles.
“That, to me, is the most important work I do,” said Melanie about her role in an organization which, to date, has given away $263,000 (a number slated to reach $300,000 by the end of the year).
A Heartwarming Mission
In 2014, the Common Roots Brewing Company was founded in South Glens Falls. After a fire in 2019, the community came together to help them rebuild.
In response to that outpouring of support, Common Roots launched a philanthropic foundation and began issuing $2500 grants to advance charitable causes across the region.
“You might ask, ‘How much of an impact will $2500 make?’ because it seems like a drop in the bucket, but sometimes that can be an entire year’s worth of supplies for these organizations, or a project’s entire operating budget. It makes-or-breaks them and impacts hundreds of people in the community,” said Melanie.
This year, the foundation has received more applications than ever. Each one makes Melanie cry, she said. “Every single project is heartwarming. Saying ‘no’ to them is the hardest thing because the people applying are all saints.”
Balancing the Equation
Making a strong statement about caring for the community is an impulse rooted in Melanie’s family history here. Before she was born, her dad founded the Washington County-based Fronhofer Tool, Inc. machine shop.
“I think collaboration is the key to success – to open doors for people, business, and to reduce the barriers that exist.”
After graduating from Salem Central School in Salem, NY, and Marymount University in Virginia, Melanie entered the exciting world of event planning with roles at the Association of American Medical Colleges, Gannett, and USA Today. In 2012, she founded Eleven Eleven Events, LLC, a company coordinating weddings and events across the East Coast. When she switched gears and was working for the Greater Boston Chamber of Commerce, Melanie started focusing on how the business community and the economic health of a region are connected.
In 2015, Melanie returned to this area to help launch Fronhofer Design, an offshoot of her family’s parent company, specializing in fabricating equipment for the beverage industry.
Historically, brewing beer was primarily women’s work, but once “brewsters” (female brewers concocting large cauldrons of beer, often while wearing tall pointy hats so they could be spotted in a crowd) were made out to be witches, men dominated the industry, both as producers and consumers.
“On every side of that equation today, women are in the minority. There’s been many a day when I’ve doubted myself and felt like I needed to work harder,” said Melanie, Fronhofer Design’s former CEO. By skillfully utilizing her time, resources, and skills, however, she has handled gender bias in the beverage industry with grace – and immersed herself in goodness.
“Common Roots has a great style. It’s very welcoming, collaborative, and inclusive. Once I proved I was competent, confident, and educated enough to do the job, I didn’t get a ton of pushback. If you have the chops to make it here, and give people what they need, you’re welcomed and celebrated in a lot of ways – but that doesn’t mean it’s easy,” she said.
Common Roots now has locations in both South Glens Falls and Albany. They’ve opened the Bierhall private event center; serve breakfast at the adjacent Barrelhouse Café; and have transformed the warehouse space across from their flagship store into public indoor pickleball courts.
After graduating from Salem Central School in Salem, NY, and Marymount University in Virginia, Melanie entered the exciting world of event planning with roles at the Association of American Medical Colleges, Gannett, and USA Today. In 2012, she founded Eleven Eleven Events, LLC, a company coordinating weddings and events across the East Coast. When she switched gears and was working for the Greater Boston Chamber of Commerce, Melanie started focusing on how the business community and the economic health of a region are connected.
In 2015, Melanie returned to this area to help launch Fronhofer Design, an offshoot of her family’s parent company, specializing in fabricating equipment for the beverage industry.
Historically, brewing beer was primarily women’s work, but once “brewsters” (female brewers concocting large cauldrons of beer, often while wearing tall pointy hats so they could be spotted in a crowd) were made out to be witches, men dominated the industry, both as producers and consumers.
“On every side of that equation today, women are in the minority. There’s been many a day when I’ve doubted myself and felt like I needed to work harder,” said Melanie, Fronhofer Design’s former CEO. By skillfully utilizing her time, resources, and skills, however, she has handled gender bias in the beverage industry with grace – and immersed herself in goodness.
“Common Roots has a great style. It’s very welcoming, collaborative, and inclusive. Once I proved I was competent, confident, and educated enough to do the job, I didn’t get a ton of pushback. If you have the chops to make it here, and give people what they need, you’re welcomed and celebrated in a lot of ways – but that doesn’t mean it’s easy,” she said.
Common Roots now has locations in both South Glens Falls and Albany. They’ve opened the Bierhall private event center; serve breakfast at the adjacent Barrelhouse Café; and have transformed the warehouse space across from their flagship store into public indoor pickleball courts.
The event calendars at all of their locations are packed with happenings year-round.
Putting on the “Mom” Hat While Building Better Bridges
While pregnant with her oldest child in 2021, Melanie, and her friend, Hillary Williams, launched (g)row, a children’s boutique that encourages parents to connect through fun events and activities.
Now a busy mother of three, and a multi-tasking superhero, Melanie appreciates the benefits of surrounding herself with the right people and relishes the flexibility to show up authentically more than ever.
“This is who I am, and this is how I’m showing up. Sometimes, I bring my kids to meetings. Not only am I the only woman in the room at times, but I’ve got a baby in my hands, and I’m normalizing it. I’m proving that you don’t need to hide that you’re a mom. As one, you can still contribute and be valuable in a way that is unique to you,” said Melanie.
In addition to other volunteer efforts through the years, since 2023, Melanie has been a member of the Warren County Economic Development Council Board of Directors, and as of 2026, is the Board Chair, working to advance initiatives that support entrepreneurship, strengthen communities, and position the region for long-term economic success.
“It’s really nice to work with businesses across County boarders, in Saratoga, Washington, and Essex Counties, to join forces, minimize duplicated work, and rein in resources among our shared populations. There’s a lot of potential for collaboration today, but it hasn’t, historically, always been that way,” said Melanie. “I think collaboration is the key to success – to open doors for people, business, and to reduce the barriers that exist.”
The event calendars at all of their locations are packed with happenings year-round.
Putting on the “Mom” Hat While Building Better Bridges
While pregnant with her oldest child in 2021, Melanie, and her friend, Hillary Williams, launched (g)row, a children’s boutique that encourages parents to connect through fun events and activities.
Now a busy mother of three, and a multi-tasking superhero, Melanie appreciates the benefits of surrounding herself with the right people and relishes the flexibility to show up authentically more than ever.
“This is who I am, and this is how I’m showing up. Sometimes, I bring my kids to meetings. Not only am I the only woman in the room at times, but I’ve got a baby in my hands, and I’m normalizing it. I’m proving that you don’t need to hide that you’re a mom. As one, you can still contribute and be valuable in a way that is unique to you,” said Melanie.
In addition to other volunteer efforts through the years, since 2023, Melanie has been a member of the Warren County Economic Development Council Board of Directors, and as of 2026, is the Board Chair, working to advance initiatives that support entrepreneurship, strengthen communities, and position the region for long-term economic success.
“It’s really nice to work with businesses across County boarders, in Saratoga, Washington, and Essex Counties, to join forces, minimize duplicated work, and rein in resources among our shared populations. There’s a lot of potential for collaboration today, but it hasn’t, historically, always been that way,” said Melanie. “I think collaboration is the key to success – to open doors for people, business, and to reduce the barriers that exist.”