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“Pontiac: Dawn of Muscle” Exhibition Premieres at Saratoga Automobile Museum

Written by Saratoga TODAY on . Posted in Business.

A reception was held on Nov. 13 for the exhibit “Pontiac: Dawn of Muscle” at the Saratoga Automobile Museum. Seen here is a blue-and-white 19701/2 Pontiac Firebird, on loan courtesy of Ray DeCrescenzo. Photo by Jonathon Norcross.

SARATOGA SPRINGS — The Saratoga Automobile Museum debuted its newest exhibition, “Pontiac: The Dawn of Muscle,” at a reception on Nov. 13.

The museum described the exhibit as a “celebration of Pontiac’s most iconic performance machines and the enduring spirit of American muscle.” Showcased are sixteen Pontiacs, including several examples of the legendary GTO Judge, a 1964 Tempest GTO, and the 1966 GTO “Monkeemobile,” which was custom designed for “The Monkees” TV series and autographed by all four members of the 60s rock band. 

“We’re absolutely thrilled to bring this incredible piece of pop culture to Saratoga,” said Brandon Salls, creative director of the Saratoga Automobile Museum, in a news release. “The Monkeemobile isn’t just a car; it’s a time capsule of an era when music, television, and automotive design collided in the most creative and colorful ways.”

The exhibition also explores how image and aspiration helped shape Pontiac’s identity. In the museum’s Orientation Theater, visitors can experience digital reproductions of more than thirty original Pontiac advertisements by artists Art Fitzpatrick and Van Kaufmann, courtesy of the GM Heritage Collection.

“Pontiac: The Dawn of Muscle” runs until April 26, 2026. For more information, visit www.saratogaautomuseum.org.

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