Saratoga Florists Join Forces

SARATOGA SPRINGS — Founded in 2024, Saratoga Floral Design has recently undergone some significant changes, joining forces with Jan’s Florist and undergoing a five-month-long renovation.

The company officially merged with Jan’s in October of last year, opening a new storefront at 3 Marion Avenue in the Spa City. The transition brought together Jan Murphy’s decades of experience with a new vision for the shop under a new name. Murphy herself remains actively involved in the operation and continues to personally design floral arrangements alongside Saratoga Floral Design’s Paulina Hoag.

Originally from Poland, Hoag has been living in the United States for 17 years, building a life and career. Her design style is influenced by European floral traditions that emphasize natural movement, thoughtful composition, and refined simplicity.  

“After years of supporting and managing businesses behind the scenes, I felt inspired to create something of my own—something rooted in creativity, hard work, and community,” Hoag told Saratoga TODAY. “When the opportunity arose to continue a beloved local flower shop, it felt like a meaningful next chapter in my journey.”

In addition to custom floral arrangements, Saratoga Floral Design offers a curated selection of gifts for all occasions, including products from small businesses such as baby gifts, items for dog and cat lovers, and specialty treats. The shop also hosts flower-arranging workshops. 

“Above all, our goal is to be more than a flower shop—to be a place where people feel at home and part of the community,” Hoag said.

For more information, visit jans-florist.com.