SARATOGA SPRINGS – At the end of October, Saratoga Juice Bar will launch Legacy Juice Works, the company’s new brand name for its wholesale juice business.
In addition to the flagship retail store at 382 Broadway in Saratoga Springs, the company’s line of cold-pressed juice and wellness shots can be found in over 500 locations, including 104 Price Chopper/Market 32 grocery stores; 78 Wegmans grocery stores; 160 CVS stores in Boston and the New York City area; 55 Hannaford grocery stores; Whole Foods Albany; Healthy Living Market; GAP headquarters in New York City; Peapod Home Delivery; plus Aramark and Sodexo food service facilities.
The juices are also available in numerous corporate venues, coffee shops, specialty food markets, colleges and universities, food co-ops, spas, salons, gyms, wellness studios (i.e. yoga, cycling and Pilates), restaurants and hotels.
The company founders have recently established a presence in Los Angeles to further the brand impact.
“As our wholesale presence grows, we believe it is important to have a universal name that pays tribute to the legacy of wellness that Saratoga Springs has enjoyed for over 200 years and readies us for national growth,” says co-founder and co-owner Christel MacLean. “The decision to change the wholesale brand name came about for two reasons: one being an amicable settlement with a local business that challenged their right to use the Saratoga name; as well as the cold pressed juice company’s tremendous growth in wholesale distribution. With production taking place in Brooklyn, New York and Los Angeles, California, our plan is to take Legacy Juice Works from coast to coast.”
“We are deeply inspired by Saratoga Springs’ 200-year legacy of health and wellness and believe that our origin story is a component of our success to date,” adds co-founder and co-owner Colin MacLean.
“Foremost to our success is that our cold-pressed juices are crafted with care and then placed through a cold water pressure process that retains 100 percent of all the vitamins, minerals and live enzymes of natural whole food,” he adds. “No water, no purees—just juice—made with delicious fresh produce. The mission of Legacy Juice Works is to provide our wholesale customers with the same 100 percent natural, nutrient-filled, cold-pressed juices with innovative flavors and functional ingredients.”
Legacy Juice Works also announced the launch of a new, ultra-premium line of organic, tart cherry-based, cold-pressed juices. “We are proud to be first to market with a cold-pressed, high-pressure, pasteurized, organic tart cherry juice line that we have developed for Wegmans,” exclaimed Christel MacLean.
The line is comprised of three 8-ounce, organic, tart cherry-based juices and one 2 ounce wellness shot featuring tart cherry.
In the middle of a capital raise, the company has plans for many other new products as well as a long-awaited e-commerce platform that will allow for additional sales nationwide. The juices premiered at the Expo East Natural Foods Show, and these products have already made Legacy Juice Works a leader in the trending Functional Beverage category.
Legacy Juice Works will have a strong social mission as well. “Both our wholesale and retail businesses will continue to support various health, education and wellness-related organizations locally and nationally,” commented Christel MacLean.
“In particular, we have selected the two charities that we will formally support in 2018 with a percentage of our sales proceeds going to Breast Cancer Research Foundation and Feeding America. We want to share the rich history of Saratoga Springs with a broader audience and ensure that its legacy lives on in Legacy Juice Works,” she adds.
For more information, visit www.legacyjuiceworks.com or email This email address is being protected from spambots. You need JavaScript enabled to view it..
