SARATOGA SPRINGS – The Adirondack Trust Company has launched new websites and logos for both the bank and its insurance agency, Amsure.
Adirondack Trust’s new website was designed to be easy for customers to use, with an emphasis on responsiveness for mobile devices as well as simple navigation. The site has other new features, including a map-enabled locations page, making it easier to find Adirondack Trust’s many branch and ATM locations; and a Financial Learning Center that provides educational resources to the communities Adirondack Trust serves.
The bank’s website remains www.adirondacktrust.com.
The new bank logo is a simplified version of its iconic circular symbol, with an “A” and a tree at its center, evoking the spirit of the Adirondacks.
In addition, Adirondack Trust’s Saratoga Springs insurance agency—formerly known as Adirondack Trust Insurance Agency—has adopted the Amsure name and brand. Amsure, which has been Adirondack Trust’s Albany insurance agency for nearly 10 years, is widely recognized as an industry leader in Risk Management, Commercial and Personal Insurance, Surety, Life Insurance and Employee Benefits.
Amsure’s new logo mark will be the same as Adirondack Trust’s, bringing together both brands with one recognizable icon. Its redesigned website, www.amsureins.com, offers the same user-friendliness and mobile-responsiveness as the bank’s website.