Five Towers Media Launches Foundry 5

SARATOGA SPRINGS — Michael Nelson, owner of Five Towers Media (a Saratoga Springs marketing agency serving clients across the Capital Region), has launched Foundry 5, a new business automation company purpose-built for small businesses.

 Foundry 5 identifies manual, repetitive workflows, such as invoicing, lead follow-up, reporting, and client onboarding, and automates them end-to-end. Projects are fixed-scope and fixed-price, typically completed in two to three weeks. Automations run on Foundry 5’s managed infrastructure, with ongoing monitoring and support available through monthly care plans.

“Our mission has always been to help small businesses grow, and to give them unwavering support as we do,” Nelson said. “We see local teams carrying massive workloads that automation can lift off their plates. When you stop doing manually what a system can do for you, you free up your people to focus on higher-level work. That’s what actually moves the needle.”

Foundry 5 operates with a focused service model: One engineer, a defined set of automation tools, and a deliberate cap on active clients. Ongoing support is available through optional monthly care plans that cover monitoring, maintenance, and SLA-backed response times.

Nelson, who continues to lead Five Towers Media, sees the two businesses as complementary — one helping companies grow their audience, the other helping them build the operational foundation to handle that growth.